A lot of new generation companies are actually looking at the social media profiles of prospective employees and using these as a filter along with resume. Companies are especially interested in the recommendations and endorsements that candidates have on social media accounts like LinkedIn.
A fair amount of recruitment today takes place through recruitment consultants, who are mostly staffed by Gen Y operatives who are extremely savvy about social media, and therefore use them extensively to filter candidate profiles.
Here are some best practices that I recommend to candidates applying for jobs as far as their portrayal of themselves on social media sites is concerned:
- Don’t use questionable language on your blog, website or social media account page.
- Don’t share links related to adult content.
- Don’t post updates about your drinking binges and related escapades on your social media account. If you do, restrict the audience that can view such information.
- Don’t make comments or start polls on sensitive topics related to race, creed, religion, gender, politics, etc. Your posts should not give the impression that you have such biases.
- Don’t bitch about your company.
- Don’t leak your company’s confidential information on social media sites.
Always ensure that you share intelligent, relevant, thought-provoking links which portray you in a favourable light.
Can Blogging Give You A Competitive Edge?
Personal branding experts are now beginning to recommend that candidates start a blog so they can showcase their expertise and knowledge to future employers. The benefits of blogs are that they:
- Show initiative on the part of candidate
- Demonstrate discipline and ability to multitask if the blog author follows a regular cycle of posting
- Demonstrate openness to share knowledge
- Demonstrate courage to take stand, which can be inferred from blog posts
All these are some of the key competencies that HR departments look for in senior management candidates, so a blog may help in demonstrating these as inherent traits – especially because one doesn’t get paid to do one’s own blog.
Blogs can be big advantage if you are at a senior level role. C-suite and top management head-hunters take candidates’ blogs very seriously, since they give recruiter an overview of their thought processes.
Tips For Women Candidates With Respect To Their Social Media Profiles:
Get good recommendations from your former managers and colleagues, but watch out for the statements such as “She is very pleasing person”, “My best friend” and “She was a great party organizer”. Instead, your recommendations should reflect your courage, drive and willingness to work hard.
Strictly avoid male-bashing and making comments which demonstrate a negative bias against a particular. Instead, post articles which trigger progressive thinking, talk beyond lifestyles and parties and express your opinions on important topics.